Enrollment Strategy
OUR APPROACH:
At Kennedy & Company, we partner with our clients to develop a custom enrollment strategy that fits each institution’s specific needs. We bring together both qualitative and quantitative data to make the best recommendations during our analysis and enrollment planning. Whether balancing program by program enrollments, or meeting geographic goals, our enrollment strategy will accomplish what is needed. Our extensive experience of working in higher education institutions, specifically in admissions, retention, and student services functions, enables us to identify underlying causes not immediately evident in the data.
Start Your Next Cycle Smarter
Our end-of-cycle enrollment audit provides a focused review of the most recent recruitment cycle—identifying what worked, what didn’t, and where immediate improvements can be made. We analyze key performance data across the funnel, assess outreach and marketing effectiveness, and surface trends that may not be immediately visible in the numbers alone. The result is a clear, practical set of recommendations enrollment teams can act on quickly—tailored to your institution’s goals, regardless of size or type.
Enrollment Strategy
Our work in this area includes:
Operational & Strategic Review of Enrollment Functions- Market Research & Segmentation
- Competitive Analysis
- Yield Analysis & Scholarship Strategy
- Comprehensive Recruitment Planning
- Financial Aid Leveraging and Net Price Calculators
- Rankings Assessment & Strategy
- Change Management Plan
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Connect with Us
Ohio State University
Following nearly ten years of declines at the Ohio State regional campuses (OSU Lima, OSU Mansfield, OSU Marion, and OSU Newark, along with the agricultural extension in Wooster), the new enrollment management leadership team engaged Kennedy & Company to conduct an enrollment turnaround plan.
