Technology Selection

YOUR CHALLENGES:
Prospective clients frequently turn to us with fundamental questions about improving their communication approach, boosting engagement, and optimizing conversion rates. Whether your communications lack vitality or you’re seeking expert insights into areas for improvement, our team is here to revitalize your strategy.
OUR APPROACH:
Our platform agnostic business model supports our unbiased approach to helping you identify the best combination of tools to support your institution while placing you and your business processes at the center.
At Kennedy & Company, we take the time to understand the unique needs of your institution and the student populations you serve first. Your input combined with our extensive knowledge and expertise across a breadth of platforms allows us to co-create well-informed recommendations that take into account common platforms, costs, and other tools on the market.
The University of Texas at Dallas
Kennedy & Company partnered with the University of Texas at Dallas for their selection of an enterprise-wide Lifecycle CRM system. Our work began with a discovery and requirements gathering phase with 20+ departments and stakeholder groups across campus. From these interviews, we compiled a comprehensive list of over 120 business and technical requirements for the future system. We also delivered a complete technology inventory of existing systems, with recommendations of which tools will be sunset and replaced by the CRM, and which will continue to be used and integrated with the tool.

Wilfrid Laurier University
Kennedy & Company consultants worked with Wilfrid Laurier University, a public institution offering undergraduate and graduate degrees, to perform an audit of the University’s enrollment operations to increase efficiency. We provided an in-depth assessment of these operations, and developed a series of recommendations which included a review of the institution’s readiness and need for a new CRM system for use in admissions, as well as specifications for the high-level requirements for such a system.





























