Finding the right blend of programs, modalities, and degree and non-degree offerings is imperative to staying ahead of changes in student and employer demand. Kennedy & Company partners with institutional leadership and faculty to identify the right program mix and where the best new opportunities for programs may lie. Our analysis considers where the competition hasn’t already created high barriers to entry and where the institution itself has interest, capacity, and capability for different offerings. We work with institutions looking to offer new majors, to expand their offerings to new campuses, and to take existing programs and reformat them for new modalities. Beyond this, we explore helping schools expand their mission into workforce development, non-degree credentials, education-as-a-benefit partnerships, and course-sharing consortiums.
OUR APPROACH:
At Kennedy & Company, our consultants perform thorough market research to determine our client’s current market position and identify the competition. In addition to our broad market and competitive research capabilities, we provide primary research including surveys, focus groups, and interviews of stakeholders and potential students. Throughout the process, we utilize quantitative and qualitative data to conduct a full program review and market demand analysis to evaluate the health of the current programs offered and potential opportunities.
OUR WORK IN THIS AREA INCLUDES:
- Market Research & Segmentation
- Competitive Analysis
- Program Ranking’s Assessment & Strategy
- Strategic Option Assessment & Financial Modeling
- Organizational & Operational Review
- Business Plan Creation & Financial Sustainability Analysis for Accreditation Support
