Communications and Engagement
YOUR CHALLENGES:
Prospective clients frequently turn to us with fundamental questions about improving their communication approach, boosting engagement, and optimizing conversion rates. Whether your communications lack vitality or you’re seeking expert insights into areas for improvement, our team is here to revitalize your strategy.
OUR APPROACH:
We use a student-centric approach to evaluate how effectively your communications guide students through their unique journey by helping you identify the next best step you want them to take at different stages in the student lifecycle. When it comes to recruitment, we focus on aligning messages with the enrollment process to help propel students through the pipeline while considering creative ways to segment your audience to drive engagement. By working together to diagnose your current position and define your destination, we transform a simple communications audit into a future roadmap for success.
Products and Vendors We Support
Communications and Engagement
Our work in this area includes:
Communication Strategy Development- Communication Flow Planning, Including Audience Segmentation and Timing of Messages
- Communication Audit of Current Content and Campaign Performance
- Incorporating Texting & Other Channels
- Chatbots
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Connect with Us
Clark University
Kennedy & Company partnered with Clark University to reimplement Slate as a full marketing and admissions tool that meets the needs of both departments. We designed the data architecture and workflows in Slate to support the initial migration of nurturing efforts from HubSpot to Slate, enabling them to subsequently transition inquiry management in-house and away from Inside Track (OPM vendor). Leveraging Slate functionality, we assisted with inquiry outreach and deployed specific calls to action within the inquiry phase to build affinity and increase touch points with new leads while also working to automate their inquiry workflows and communications.
Miami University
Kennedy & Company partnered with Clark University to reimplement Slate as a full marketing and admissions tool that meets the needs of both departments. We designed the data architecture and workflows in Slate to support the initial migration of nurturing efforts from HubSpot to Slate, enabling them to subsequently transition inquiry management in-house and away from Inside Track (OPM vendor). Leveraging Slate functionality, we assisted with inquiry outreach and deployed specific calls to action within the inquiry phase to build affinity and increase touch points with new leads while also working to automate their inquiry workflows and communications.
