Surveys of Admitted Students
OUR APPROACH:
The Signal and ASGPS surveys provide valuable and differentiated data points; the brief Signal Survey is designed to gauge admitted student intentions ahead of deposit deadlines and the ASGPS Survey collects information on the factors that influence the college choice process.
Kennedy & Company employs a non-experimental quantitative research design for these surveys, specifically a cross-sectional survey instrument. In the analysis of survey results, we use both descriptive and inferential methods of analysis. The data collected can be used not only in the understanding of yield but may be useful in efforts to understand drivers of student retention.
Surveys of Admitted Students
Our work in this area includes:
Analysis of Yield Factors & Scholarship Strategy- Predictive Yield Model Development
- Organizational & Operational Design of Enrollment Processes
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Fairleigh Dickinson University
Kennedy & Company partnered with Fairleigh Dickinson University to conduct primary research in the form of surveys and focus groups with key stakeholders such as prospective and admitted students and their family members, and high school counselors. Areas of inquiry included reasons for the non-completion of application for admission to aspects of the college experience stakeholders place a price premium on to factors influencing the college choice decision. FDU sought to better understand its position in the market among their stakeholders in order to sustain enrollment for the long term. Results of the primary research efforts allowed the teams involved in enrollment management activities to further strengthen communication efforts and messages, and make plans to grow its enrollment funnel.
