As shifts in demographics and student demand transform higher education, enrollment management operations will continue to play a crucial role in ensuring ongoing institutional success. Effective enrollment management is not easy; many institutions face challenges in understanding the motivations and decision-making processes of their applicants and eventual matriculants. Data on the impressions and experiences students have when searching for and choosing a college can help institutions be competitive with peers to ensure they continue to recruit and enroll students aligned with the institution’s identity and mission. Surveys of both prospective and admitted students provide a key data collection mechanism for strategic enrollment management decision makers. Kennedy
and Company’s Signal Survey and Admitted Student GPS (ASGPS) Survey provide institutions invaluable information and analysis at reasonable prices while protecting the valuable time and efforts of current staff members.
OUR APPROACH:
The Signal and ASGPS surveys provide valuable and differentiated data points; the brief Signal Survey is designed to gauge admitted student intentions ahead of deposit deadlines and the ASGPS Survey collects information on the factors that influence the college choice process. Kennedy & Company employs a non-experimental quantitative research design for these surveys, specifically a cross-sectional survey instrument. In the analysis of survey results, we use both descriptive and inferential methods of analysis. The data collected can be used not only in the understanding of yield but may be useful in efforts to understand drivers of student retention.
OUR WORK IN THIS AREA INCLUDES:
- Analysis of Yield Factors & Scholarship Strategy
- Predictive Yield Model Development
- Organizational & Operational Design of Enrollment Processes
