Enrollment Strategy Solutions | Kennedy & Company

Enrollment Strategy

Colleges and universities face the challenge of adapting to demographic shifts, fluctuating perceptions of higher education, evolving social media and technologies, and changing student and employer expectations. Within this dynamic, schools are tasked with developing and swiftly adjusting enrollment strategies. Our team of higher education enrollment consultants assist colleges and universities in recognizing the gaps in the enrollment funnel and to develop tailored strategies to address the institution’s unique goals.

OUR APPROACH:

At Kennedy & Company, we partner with our clients to develop a custom enrollment strategy that fits each institution’s specific needs. We bring together both qualitative and quantitative data to make the best recommendations during our analysis and enrollment planning. Whether balancing program by program enrollments, or meeting geographic goals, our enrollment strategy will accomplish what is needed. Our extensive experience of working in higher education institutions, specifically in admissions, retention, and student services functions, enables us to identify underlying causes not immediately evident in the data.

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Start Your Next Cycle Smarter

Our end-of-cycle enrollment audit provides a focused review of the most recent recruitment cycle—identifying what worked, what didn’t, and where immediate improvements can be made. We analyze key performance data across the funnel, assess outreach and marketing effectiveness, and surface trends that may not be immediately visible in the numbers alone. The result is a clear, practical set of recommendations enrollment teams can act on quickly—tailored to your institution’s goals, regardless of size or type.

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Enrollment Strategy

Our work in this area includes:

Operational & Strategic Review of Enrollment Functions
Market Research & Segmentation
Competitive Analysis
Yield Analysis & Scholarship Strategy
Comprehensive Recruitment Planning
Financial Aid Leveraging and Net Price Calculators
Rankings Assessment & Strategy
Change Management Plan

Building a Sustainable Plan for DEI: a Case Study

Successfully Navigating this Uncertain Enrollment Cycle

Connect with Us

Regional Campus Enrollment Strategy

Ohio State University

Following nearly ten years of declines at the Ohio State regional campuses (OSU Lima, OSU Mansfield, OSU Marion, and OSU Newark, along with the agricultural extension in Wooster), the new enrollment management leadership team engaged Kennedy & Company to conduct an enrollment turnaround plan.

Relevant Services:

Enrollment Strategy, Organizational & Operational Planning

Academic Portfolio Growth

Baylor University

Kennedy & Company partnered with Baylor University to assist the institution in defining a strategy and goals for the growth of its graduate professional academic program portfolio. Our team worked closely with a task force of professional school deans and representatives of the Provost’s Office and engaged functional and academic unit stakeholders across the institution.‍In addition to defining the strategy and establishing measurable goals and tactics for both new and existing programs, our team identified a set of barriers that were inhibiting program innovation in graduate professional education (GPE) at Baylor. Kennedy & Company developed recommendations to address each of these barriers and integrated these recommendations into both the goals for the GPE portfolio and a high-level implementation plan.

Relevant Services:

Academic Portfolio Growth & Strategy, Financial Sustainability

Strategic Enrollment Management Plan

University of Mary Washington

University of Mary Washington (“UMW”) engaged Kennedy & Company to develop a Strategic Enrollment Management Plan to assist in the recovery of lost enrollments since 2016. Due to the pandemic and an intense competitive market, enrollments had been trending downwards since that period and leadership was committed to quickly improving recruitment operations.