Colleges and universities face the challenge of adapting to demographic shifts, fluctuating perceptions of higher education, evolving social media and technologies, and changing student and employer expectations. Within this dynamic, schools are tasked with developing and swiftly adjusting enrollment strategies. Our team of higher education enrollment consultants assist colleges and universities in recognizing the gaps in the enrollment funnel and to develop tailored strategies to address the institution’s unique goals.
OUR APPROACH:
At Kennedy & Company, we partner with our clients to develop a custom enrollment strategy that fits each institution’s specific needs. We bring together both qualitative and quantitative data to make the best recommendations during our analysis and enrollment planning. Whether balancing program by program enrollments, or meeting geographic goals, our enrollment strategy will accomplish what is needed. Our extensive experience of working in higher education institutions, specifically in admissions, retention, and student services functions, enables us to identify underlying causes not immediately evident in the data.
OUR WORK IN THIS AREA INCLUDES:
- Operational & Strategic Review of Enrollment Functions
- Market Research & Segmentation
- Competitive Analysis
- Yield Analysis & Scholarship Strategy
- Comprehensive Recruitment Planning
- Financial Aid Leveraging and Net Price Calculators
- Rankings Assessment & Strategy
- Rankings Impact Assessment
- Rankings Improvement & Investment Strategy
- Rankings Reporting Audits
- Change Management Plan
- Communication Plan
