Enrollment Strategy

Admissions teams are struggling to adapt to demographic shifts, social media and new technologies, student and employer expectations, and parental involvement. In this dynamic context, schools must develop—and be able to quickly adjust—a higher education enrollment strategy tailored to their target populations.

Kennedy and Company’s team of enrollment consultants help college and universities identify the gaps in their enrollment funnel, as well as identify new, best practice strategies and tactics for admissions team to implement that exceed enrollment goals. Here are several ways we can do that.



Our work in this area includes:

  • Operational & Strategic Review of Enrollment Functions
  • Market Research & Segmentation
  • Competitive Analysis
  • Yield Analysis & Scholarship Strategy
  • Comprehensive Recruitment Planning
  • Organizational & Operational Design of Enrollment Functions
  • Rankings Assessment & Strategy
    – Rankings Impact Assessment
    – Rankings Improvement & Investment Strategy
    – Rankings Reporting Audits

Ecosystem connectivity

  • Strategic Planning
  • Financial Sustainability
  • Academic Portfolio Strategy
  • Technology Services
  • Organizational & Operational Transformation

Primary Customers

  • Admissions & Financial Aid
  • Marketing & Communications
  • President/Chancellor/University-wide Initiatives
  • Professional School Deans
  • Finance, Budgeting, & Administration